Monday, 2 November 2015

Small Businesses - Are You Making These Mistakes on Facebook?

There are more and more small businesses jumping onto the Facebook bandwagon, and while this isn't a bad thing, there are some things that you as a business owner need to think about before diving in head first and maybe wasting your valuable time simply because of little mistakes.

Facebook can bring you a lot of business and attention, but if you handle it wrong it can also be detrimental to your business's image. In order to prevent this, make sure that you are avoiding some of the most common mistakes businesses make on Facebook.

Thursday, 29 October 2015

Top Ways to Create Professional Videos Without a Video Camera

If you're looking to create a professional video for your brand, there's no need actually to invest in an expensive camera or to stand in front of it.

Create Professional Videos For Your Business

Actually, there are a number of different styles of video that don't require a video at all.
Better yet, in many cases these videos actually end up looking more professional than anything you would have made with a camera!

So how does this work? Well here are a few examples… take your pick!

Tuesday, 20 October 2015

Which Social Network is Best For Your Business?

When it comes to digital marketing, there are tons of different social networks to choose from – each with their own advantages and disadvantages.

To cover just a few, you have:
And this is before you’ve even covered some of the ‘less obvious’ social networks, or the networks that skirt the borders of how we define social media.

These include:
So yeah, there’s a lot to choose from here…

How do you know where to begin?

Of course, you should be on all social media if possible and the expression you will often hear used in this regard is ‘be everywhere’. But if you had to choose just one social network… which would it be?

Defining Your Goals and Understanding Your Audience

If you look at this in terms of pure numbers, then the answer becomes very simple. Facebook is the biggest social network and as such this is the one you should be on if you want the opportunity to potentially reach the biggest number of people.

But as any marketer should know, numbers aren’t really what’s important. What’s important is targeted numbers. In other words, who are you trying to reach? And then there are those other factors like ‘susceptibility’ – is now the right time to reach that user? And are you reaching them in the correct way?

To answer these questions you need to define who your target audience is and how best to reach them.

For instance, did you know that Pinterest is the social media site with the biggest proportion of female users? What’s more, it lends itself particularly well to creative topics and to aesthetic and visual subjects.

So in other words, if you have a bakery shop, then you might well find that Pinterest is the right place for you. For a B2B company selling business insurance though, you’re likely not going to have as much luck on Pinterest (how do you make this visual and artistic?). There are ways, but it’s not going to be as easy and there isn’t as much potential here.

So to find your best social network, you need to ask yourself where your audience is going to be and what the best way to communicate what you’re offering is. If you can answer these two questions then you can find your ‘route to market’.